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Garnier, Rite Aid Team Up with Skin Cancer Foundation

New marketing campaign for sun protection awareness

In conjunction with The Skin Cancer Foundation’s annual Skin Sense Award Gala next month, Rite Aid and Garnier – this year’s honorees – have announced a new marketing campaign to promote the need for daily sun protection.

During the months of September and October, a dollar from each sale of
Garnier Nutritioniste Skin Renew Anti-Sun-Damage Daily Moisture Lotion SPF 28 and Garnier Nutritioniste Skin Renew Anti-Sun-Damage Eye Cream SPF 15 will be donated to The Skin Cancer Foundation. Both products have been awarded the foundation’s Seal of Recommendation and retail for $12.99. The campaign will take place in Rite Aid stores across the country.

The Skin Sense Award Gala honors those who have played a pivotal role in educating the public about the importance of sun protection at a time when skin cancer is increasing at epidemic rates. On Oct. 6, the foundation will honor David Greenberg, president and chief executive officer, Maybelline New York-Garnier and Mary Sammons, chairman and chief executive officer, Rite Aid Corporation.

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